How to Select the Best Microsoft Dynamics NAV Consultant?

You are living in a world of technology. You abound with technology. The smartphone you are using to read this article is an example of technology, the AC you are using to keep your room cool is an example of technology, even the toilet you are using is also an example of advanced engineering. Then why don’t you use the latest technology for your business!

Microsoft NAV can be used to skyrocket your business. The uses and applications of this product are limitless. It can be used to improve collaboration, accessibility as well as to automate repetitive tasks within a business. This is the best software when it comes to managing your business. Using this software you would be able to get a brief overview of how your business is doing.

Almost all the businesses today are using Microsoft NAV to improve their processes. It can be used to automate repetitive tasks. Since it is a software, it will not do any manual error like humans. You are using it in your accounting, marketing, sales, supply chain, etc.

However, this is a very technical thing. You would need the best experts to help you get accustomed to this software. There is a lot of buzz in the market. So it can be a difficult task for you to find the right guy. In this article, we will share with you five tricks that will help you to choose the best Microsoft Dynamics NAV Consultant in India.

Features of a good Microsoft Dynamics NAV Consultant:

One-stop solution: You need an organization that can be your one-stop destination for all your business needs. When you decide to integrate some particular software into your system, you need a lot of things to be taken care of. Only an organization that is an expert in its work can be helpful.
Integration solution: Integrating Microsoft NAV is also a very technical task. You should choose only those organizations that would help you to integrate this software with your system. This is a very technical thing. So there are fewer chances that you would be able to do it yourself.
Deployment support: Integrating is not the end of the world. Even after integration, you may need support. There can be lots of problems with the new software. For the smooth functioning of your organization, you need the help of people who can provide deployment support.
Customer reviews: The customer is the king. A good consultant will have satisfied customers. Go out in the market. Look who is having a good reputation among the crowd. Choose only the market leader in this domain.
Up-to-date knowledge: Microsoft NAV is relatively new software. There will be lots of updates to this software to improve its functionality. You should seek the help of only those organizations that have up-to-date knowledge in this sphere. Sound technical knowledge is the first requirement to be the best Microsoft Dynamics NAV Consultant.

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Want to Streamline Your Marketing Process? Use These Top Marketing Automation Software!

Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here’s why you should use this software: –

Generate Top Quality Leads

In any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What’s more, you can drive wider marketing campaigns such as customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.

Make Informed Decisions with Better Data

Few businesses know how to collect/utilize big data. Marketing automation will give you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms are also the robust solutions that not only help to measure campaigns but also aid to determine consumer behavior with a limited budget.

Boost Your Company Revenue

Investing in marketing automation platform can help you to justify the upfront investment if you utilize it in a proper way. This will aid you to increase sales opportunities from top quality leads. You will get good returns on your investments with the automation process.

Streamline Your Sales and Marketing Processes

With the best solutions, you can streamline your sales and marketing process. In Sales and marketing, communication is the key to make the entire process smoother. Through automation, lead qualifying and nurturing have become easy.

Generate Detailed Reports

This software also helps to monitor and track all the channels in an easy way. Once you get data, you can create insightful reports to save them. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.

Time Saver

If you are facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. It will aid you not only to automate your marketing tasks but also to save time. Hence, you can do more focus on other marketing strategies. What’s more, you can also make campaigns for sending scheduled-customized emails to the customers, automate messages for different social media channels, and set-up auto-responders for daily follow-ups.

Give Excellent Customer Experience

The main feature of marketing automation is that you can give a great experience to your customers using this software. When it comes to this technology, it helps to send behaviorally triggered emails without any hassle. Whether you want to browse through certain products, sign up emails or abandon items in the basket, this solution can help.

In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs to grow their business. But all you require is to find out the right platform just for you.

Top 6 Marketing Automation Software that Every Business Owner Should Use

Here, we bring to you an extensive list of top marketing automation tools available that you can choose which fits the best just for you.

Hotspot – The Best Ever Marketing Automation Software

In the marketing world, one of the well-known names is Hotspot. Using this inbound marketing software, you can easily automate a large number of tasks at a scale. This will also aid to customize highly targeted and sophisticated workflows with a visual editor. It is also useful to manage complex campaigns or follow-up messages in a simple way using multiple touch-points in the entire customer journey. If you want to automate your mails using drip campaigns, then this is the best software for you. If we talk about the monthly fee, you will find it nominal.

Active Campaign – The Ultimate Software for Small Businesses

Numerous businesses prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality on the market in today’s date. The best part is that anyone can use it easily. No matter, whatever your skill level is – you can easily set up both simple as well as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to split actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.

GetResponse – Come Equipped with Best Features

If you are looking for the most affordable and powerful marketing automation solutions, then using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. Using this tool, you can enjoy a host of benefits such as get engagement from website traffic, recovering abandoned carts, and boost sales. What’s more, you can easily set up an automated customer journey by applying filters, actions and conditions.

OptinMonster – Perfect For Generating Landing Page Leads

If we talk about OptinMonster software, it is quite different as compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will let you boost sales, minimize cart abandonment and grow your email list. Using this platform, you can easily design website campaigns, pop-ups and high-converting landing pages. Once you sign up, you will get risk-free 14 days. However, if you are not fully satisfied, then you can get a 100% refund without any question asked.

Salesforce Pardot – Ideal for B2B Marketing

In today’s date, one of the well known and most reputable CRM solutions is Salesforce. No surprisingly, this software gets the top ranking on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation and smooth lead management. It uses AI power to devise the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what need to be improved. Also, it offers an affordable pricing plan to choose from.

ConvertKit – Enhanced Software for Newbies

For those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you are selling SaaS, running an e-commerce business or a content site, you can get success using this tool. It offers a free forever plan to up to 500 subscribers. But there are no visual automation funnels.

To sum up, finding the right marketing automation tool for businesses is a very daunting task. Mostly, there is no single platform that is perfect for everyone’s solution. So, you have to select the tool according to your specific needs. So, what are you thinking? Just select the right platform today and improve your marketing processes dramatically

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6 Challenges an Estore Owner Faces and How to Overcome Them

The Internet is one of the revolutionary innovations of the twentieth century. It connects people from across the globe. A place where we can get almost anything. And to businesses, it gives new dimensions by letting them add new avenues and explore their industry further.

Yes, you heard it right. Today people are not using it just to connect with each other but millions of businesses have come online as well. Big e-commerce companies like Flipkart, Amazon, and Snapdeal paves the way for small and medium-sized enterprises to come online and connect, serve customers from across the globe.

And looking at the constant market growth of eCommerce solutions, today, thousands of businesses are online connecting with their customers. An eCommerce market is a proof that online is the place to be if you want to make your business global.

But, a lot of heart and sweat goes in running an online estore. If you are a business owner, thinking to set up your online store but stopping because of the challenges or don’t have a clear idea of the challenges you might face and how to overcome them, then don’t worry, we’ve got you covered.

Let’s dive deep into the challenges you might face while setting up your estore online and how you can overcome them.

1) Developing an Online estore:

This is the first step to take your business online. You can hire an experienced IT company that provides ecommerce development solutions and understands your needs and business requirements clearly. They will help you with developing and setting up your online store. Not only that but slowly as your company grows they will also add new features according to your business’s requirements.

A good ecommerce solution provider will make sure your online store is easy to navigate, has a good UI/UX, and that the theme of the website matches your company’s logo, mission, and vision.

2) Managing your Online Presence:

Your technical partner’s work does not end by just developing your website. You can choose to opt for their extra services like digital marketing to reach the right audience or you can choose to do it yourself as well. The aim is to promote your brand and products online via SEO, PPC, content marketing, or many different techniques. This will help you have a good online presence on different platforms, increase traffic on your website thereby increasing your revenue. All these strategies will eventually help you in growing your business, taking your business global, and getting more customers.

3) Getting and Retaining Customers:

This is one of the major challenges that most companies face. With the ever-growing ecommerce market, you need to provide value for your customers’ money to stay ahead of the competition.

As customers are the king of any business, good service is the key to get and retain the customers. Look at the products and services provided by your competitors and learn from them as to what other things you provide your customers. Providing valued service will slowly but surely help you to grow your business. Ask your customers to share their feedback once they make a purchase with you.

Feedback plays a vital role in any online business. Most customers check reviews before making a purchase. So, this can definitely be one of the ways to get new customers.

4) Reaching to Customers:

As a business owner, you need to understand the ways of reaching out to your customers and vice versa. Create a unified platform for them to reach out to you hassle-free. Or you can branch out and create social media accounts, online customer support, toll-free numbers, customer portals, etc.

If your customers face any issues with your product or service and if you are just a few clicks away resolving their issues, then this will help your reputation as a brand. Nowadays, customers are writing their issues on social media platforms as well. So, your support staff needs to be active on these platforms to answer their queries as and when they occur.

5) Cart Abandonment:

Most of the estore owners have this problem. If the customers don’t find the checkout process to be easy then there are chances they will abandon the cart. With the help of your technical partner or ecommerce web development company make sure to develop the checkout process as simple as possible. Make sure it has features like multiple online payment methods, auto-fill address, etc. so it becomes easy for you to deliver products and make your customers happy.

6) Data Security:

This one is a big challenge with the continuous rise in online data theft but you need to attend to it sincerely. As an online estore owner, you will have sensitive data of your customers like name, address, card details, mobile numbers, etc. So, maintaining and keeping them secure is your responsibility. Make sure that your technology partner is using the updated algorithms to keep the data secure.

Final words:

Taking your business online and maintaining it can be a difficult task but once you understand the way the internet works, running an online business becomes easy. Ecommerce platforms can help you reach a larger audience, grow, and leave a mark in the world.

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Think Before Spreading Rumours About Corona Virus In UAE

Originated in a small city Wuhan of China, Coronavirus has now caused serious perturbation globally. On 30 January 2020, the Director-General of World Health Organization confirmed the out-break of significantly dangerous a virus chemically known as nCoV or as recently referred to as Covid-19 aka Coronavirus and such outbreak led to Public Health Emergency on an international level.

On the basis of the International Health Regulations, all signatory countries are responsible for co-operating and supporting each other by share legit information regarding the virus. Although, there are reports of recovery from this virus, it is essential to protect oneself as it can be potentially fatal to your health.

The Wuhan-nCov is a sort of coronavirus which is a particular kind of viral contamination normally causes sicknesses in mammals or birds. Coronavirus in creatures influences an assortment of species, including bats, snakes, steers, camels and cats, sometimes. Nevertheless, when the infection transforms it can and infects people as well. Coronavirus diseases normally lead to respiratory contaminations, which can demonstrate conceivably lethal.

The 2019 Wuhan coronavirus is infectious. It spreads through human transmission and represents a potential general wellbeing hazard in nations where the malady has been recognized. While coronavirus transmission relies upon various elements, including infection transformation and the individuals immunity, it can demonstrate terminal. The infection, when contracted, can cause genuine lower respiratory tract sickness, bronchitis and pneumonia.

Based on reports all around the world, it is established that detecting the virus in any humans body from its symptoms is difficult as the symptoms are closely similar to a normal cold and flu. Similar symptoms are cough, fever, sore throat, headaches and body pain or in some cases respiratory issues and diarrhoea.

Virus Out-Break in UAE

It was later confirmed by the UAE Government, the out-break of Coronavirus in the world and governments constant efforts to liaise with the Chinese government to prevent further unfurl of this virus. In the presence of this rampant virus, the government of UAE and UAEs Health Authority has used several precautionary measures to deal with the virus as follows:

Spreading awareness on the air gateways especially from flights coming from China

Preventing patients suffering from Coronavirus to leave hospital premises at any given point in time, this is strictly directed by the Ministry of Health and Health Authority of each respective Emirate.

Screening of all individuals coming from other countries to Dubai or Abu Dhabi airport and especially for individuals coming from China.

Undertaking potential test and treatment protocols to comprehend potential risks of Corona Virus and providing immediate treatment for patients suffering from the same.

Flights to and from China or Beijing has been suspended until the end of March 2020.

To instruct all hospitals to take Coronavirus patients as emergency cases and to treat them free of cost, in case they dont have health insurances.

It is has been confirmed by the Ministry of Health that around 8 cases have been registered of Coronavirus and the number might change when you get to read this article. The afore-mentioned precautions are approved by the World Health Organization to prevent further spreading of this disease.

Spreading Rumors

Whilst the government is supporting the patients suffering from the virus and preventing further turmoil, it is ordered by the government to all the individuals residing within the country to spread fake rumours about coronavirus. Wherein, rumours include providing misleading information or circulating unverified information.

Importantly pursuant to the Cybercrime Law (Federal Law Number 5 of 2012) any rumour, fake information or misleading videos spread by any resident of UAE shall face legal consequences in the country. It is very pertinent to not have a laid back approach on this topic, although it is not an epidemic, yet it is necessary to avoid this disease and act accordingly.

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Daily Life in Italy During the Period of Corona Virus, CoViD-19

For more than a month, Italians had heard of the ‘Corona Virus’ in China, having seen the stories on the news about how the Chinese Government was handling the epidemic. This news seemed like something that was from a far off land that could never hit the Italian peninsula because it was the kind of situation that only happened to ‘others’, quite a normal response, much like many other populations responded. Thus, people were slow to put any emergency plans into place. At one point in early January, it was suggested that an Italian manager come up with an emergency plan, but this had not been the first time this manager had been advised that establishing rules to protect people from the normal flu was in order. However, one had to think positively rather than to living in fear of the Corona Virus, which was considered ‘unlikely’ to spread beyond China.

People from all backgrounds, not just Italians, tend to be more favourable of looking at life from a positive point of view; however, planning for the best is sometimes the equivalent of kicking the bucket down the road to someone else. Politicians are now trying to find a solution to help small businesses that are facing difficulties during this trying period, and money is being allocated to help families with children who need to keep a mother or father at home to watch the children whose schools have recently been closed. On the surface, these seem to be the best solutions to problems facing the country, but the long-term effects could potentially bury the nation in outstanding debt, causing difficulties for future generations.

Not only have hugs, kisses, and handshakes been banned. Soccer games open to fans have also been banned for thirty days by the decreet of Giuseppe Conte, the Prime Minister of Italy. This has saddened the majority of Italians, although many argue that even soccer players should have the right to keep their distance from one another. Furthermore, all sports’ events must be held behind closed doors until the third of April, something that remains incredible in the country known for kisses on the cheeks.

COVID-19 has interfered dramatically with the practice of religion, especially the Catholic religion, during February and March 2020. Yesterday, the author visited the Church of Santo Stefano in Borgomanero, where custodians had just cleaned the floors and disinfected the church. Not a living soul was to be found, neither a priest nor a tourist, which allowed the author to focus on the frescoes and the beautiful stained-glass windows in silence. If one travels across Italy this month, he or she will encounter numerous churches without parishioners because people are naturally afraid to meet one another in closed spaces no matter how large and accommodating they might be. It has been recommended that priests remove the holy water from Catholic Churches for fear of spreading the virus. Although citizens and tourists can visit holy shrines, church services have to be conducted via television and internet. Furthermore, churches have been closed because, in recent years, people have begun to steal religious artefacts from them when the churches and shrines are not guarded.

The author has been researching what is happening in the churches throughout Italy; however, there is much more information available about soccer games and the survival of the economy, which seems to be the main focus right now. For instance, in the news one finds much information about saving the reputation of ‘Made in Italy’, so low-level employees are forced to work even harder than before as they hope other countries will continue to demand their products in times of trouble. A company which had had to quit producing medical face masks for fifteen years (due to Chinese competition), suddenly had to reopen its doors to help meet the needs of the Italian population that did not have enough masks to protect citizens from COVID-19.

Not having enough masks was ironic in a country known for its Venetian Carnival celebration. Sadly, Venetian Carnival parades had to be cancelled this year for fear of contagion, causing the country to lose many tourist dollars and initiating the current crisis in Italian tourism. According to Assoturismo, ninety per cent of hotel bookings in Rome have been cancelled, and the United States has issued a level-3 warning to its citizens, stating that they should avoid travel to Italy in March. Travelers who visit Italy are required to stay home for 14 days after returning to the United States. A well-known leader of the Five Star Party was worried that such travel restrictions might lead to discrimination against Italians and ‘Made in Italy’. Many members of La Lega believe in a bailout amounting to 50 billion euros.

Citizens who used to hate watching the news because they generally detest politics are now glued to the TV to see what will happen next, whether or not they should stock up on food and masks, whether or not they will go to work, and who will help them get over the crisis.

On a positive note, unlike most Americans who have to worry about paying much money to be treated for the Corona Virus, Italians know they will not take on a load of personal debt to pay for initial testing and further cures. The Sistema Sanitario Nazionale aims to heal all Italian citizens as well as those who have the appropriate visa to be in the country. Notwithstanding these good intentions, there is the likelihood that the health system will become overburdoned with too many patients to care for during the crisis. For example, in a message written at 12:30 on the third of March, the Piemonte Region announced that simple surgical procedures that utilize the operating rooms have had to be suspended (if they are not urgent procedures) in order to assure that the diffusion of the virus is contained.

On the fourth of March, the Government decreed that all schools and universities would be closed for a month until the fifteenth of March although they are allowed to give lessons online when possible with the goal of stopping the spread of the virus or at least slowing down its spread. Until now, most Italians have been suspicious of online education; therefore, most teachers have not had training in how to convert to the online platform; nor have most students been prepared for this new learning curve. Fortunately, this experience will change the Italian mindset, so that everyone will learn to utilize the internet for learning, telecommuting, and flexitime.

The Decree of the Prime Minister of the Council (DPCM) advises citizens to limit exiting the home if they are over the age of 65, to refrain from shaking hands, to refrain from kissing and hugging, and to avoid visiting family members in hospice or in assisted living. Citizens have been advised not to go directly to the emergency rooms, but that they should dial 112 before going in order to assure they are not positive with the Corona Virus.

The Lombardia Region, having closed the gyms and swimming pools, had also ordered its citizens not to go to the local health clubs. Many citizens living in Lombardia interpreted the orders differently, thus deciding to go to use the sport clubs in the nearby Piemonte Region. Therefore, the Mayor of Novara, one of the cities in Piemonte, had to order that all of the city’s health clubs be closed. Likewise, some people have tried to escape the Red Zones of containment in Lombardia to reach their families elsewhere. One example was that of two public school teachers from the southern town of Irpinia who had been ordered not to leave Codogno, but who returned home to Irpinia near Naples as fast as they could where they were forced to be quarantined with their families, causing the entire condominium to have to be quarantined.

Whether museums should be kept open during the COVID-19 crisis remains a topic for debate amongst art enthusiasts. Museums take in much money while also attracting much-needed tourists from across the globe. Moreover, foreign tourists have to pay the much-needed tourist taxes, known as the tassa di soggiorno, which is going to be missed by the cities of Rome, Florence, and Venice (as well as many other cities) if tourism decreases, not to mention the tickets to museums which are sometimes higher for non-citizens. Italians themselves love to visit museums throughout their country, so they know they will be disappointed if they find museums closed for a month.

The movies, concert halls, and theaters have opened once again, but the Italian TV news has instructed people to leave space between themselves and others. One suggestion is to leave a vacant seat between every two seats, and this should be organized by the owners of the venue when they sell the tickets. According to TV reports, entertainment enthusiasts have been slow to get out once again. Whereas many Italians are not at all afraid of going to the cinema, there has been a humongous decrease in sales as evidenced by empty theaters and concert halls. Over the past weekend (March 1-2, 2020), according to the Associazione Generale Italiana Spettacolo (AGIS), there was a forty-four per cent decrease in ticket sales for various forms of entertainment.

Since Italians love to eat fresh food, they are less prone to stocking up on food for the crisis. While Americans typically stock up on canned vegetables, frozen foods, and food in glass jars, Italians prefer to buy fresh at all times–a great habit, but it might be useful in an emergency to have something with an extended expiration date. According to an Italian shopper, “It was weird that they were buying a lot of eggs and prosciutto.” Italian shoppers focus on purchasing fresh vegetables, fruit, tomatoes, bread, pasta, and rice, the last two of which admittedly have long shelf lives.

Italians approach the COVID-19 crisis in numerous ways: Pro-active Italians help others face this crisis in an organized and dignified manner. They are the city planners who realistically present the crisis. Sergio Mattarella remains calm while giving suggestions about how to be unified as a nation. Counter-active Italians are those who remain stuck and who do not try to change their ways of doing business to meet the needs of the crisis. They are unrealistic and unwilling to sacrifice something to protect their employees, and many of them would like to borrow vast sums of money to solve the tourism, healthcare, and employment crisis. At the same time, some religious Italians (not all) want to put everything into the hands of God without trying to make efforts to avoid getting ill. Others are fatalistic, only seeing a negative outcome, really scared about having to exit the house, obsessive about cleaning everything around them. Those who are in-denial do not even believe in the existence of the dangerous Corona Virus; many of them think it is ‘just the flu’ and they are taking no precautions. Furthermore, others are simply relaxed about it all as they think they must go with the flow. These reactions are common even in other cultures.

One can still see people in the local coffee shops and bars at the time of Aperitif. Having a snack and drink with friends around 12:00 noon or having an Aperi-Cena in the evening is an enjoyable Italian tradition that is still being practised during these times of the COVID-19 crisis. There is going to be a Woman’s Day party on the 8th of March. There should be a good turnout although it will be much smaller than in past years. Maybe many people over the age of 65, who always looked forward to it, will have to stay home this year until the Corona Virus has been conquered. People still have a good sense of humor, pleasant smiles, and the willingness to watch funny Italian TV shows in the evening, and especially I Soliti Ignoti with Amadeo Sebastiani. Italy remains a fun place to be. Mauro Corona, a famous Italian sculptor, author, and Alpinist, still retains his incredible sense of humor even though someone coined his surname, which made him feel like he was “beginning to hate his name.”

Laura Gail Sweeney, Ed.D., is an author, a philosopher, a mentor, and a private English language teacher who has enjoyed making commentaries, creating art and writing for many decades. She has traveled across the world and educated thousands of students from more than 30 countries. She is fascinated by human interaction that is modulated by changes in the economy as well as by the social challenges created by businesses that need to both survive and thrive during the recent period of the COVID-19 crisis. Sweeney thinks that business leaders need to re-examine preparedness for unexpected occurrences such as the flu and epidemics in order to make workplaces safer for their employees and provide the best possible services. Effective communication is the key to facing future challenges effectively.

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CoronaVirus Effects on Toronto Real Estate Market

Toronto Real Estate Market Sales are up 45.6%! Average Prices Up 16.7% amid CoronaVirus (COVID-19) fears! CoronaVirus impacts on the Toronto’s Real Estate Market, March 2020!

This is a thorough review about what’s going on in Toronto’s Real Estate Market! Here you read about the CoronaVirus (COVID-19) effect on Toronto’s real estate Market and how the corona virus will impact the market and capital markets! This report, in addition, includes forecasts and Supporting Data to our Past Forecasts. And also how the Market Meltdown would impact real estate in Toronto.
Toronto Housing Market Overview Amid CoronaVirus fears:

March 2020 has started with a total of 7,256 resale transactions reported through TREB’s MLS in Toronto’s real estate market. That was a historic 45.6% increase in the number of sales compared to last year similar time in Toronto’s real estate. On top of that the average home price in Greater Toronto Area (GTA) has been $910,290, which is OVER 16.7% price increase Year over Year in Toronto’s housing market!
CoronaVirus (COVID-19) impact on Toronto’s real estate Market:

Meanwhile CoronaVirus effect in the capital markets was heavy in February. Toronto Exchange Composite Index hit the highest 17,944 on February 20th, then dropped to a low 12,700 on March 12th, which is a HUGE 28% melt down in almost two weeks!!

On the other hand, the Toronto real estate market, was the strongest since 2017, amid all the COVID-19 pandemic panic. I, as a Toronto Real Estate Agent and investment analyst, have seen more investors entering the real estate market when the forecast of the stock market seems volatile to them. If you look at the REITS (Real Estate Investment Trusts) stocks, you’d see among the huge meltdown in all other sectors, the REITs are performing relatively better than other stocks ( less plunge we see in those stocks) . Especially residential REITs. The symbols that I recommend you to follow are : REI.UN ( RioCan REIT ) and CHP.UN ( Choice Properties REIT ) .

Real estate in GTA has been a safe long term investment for many. Speculators also have enjoyed the waves here and there, but one important thing to remember is that the buyers who drive the market are not all speculators. They are First buyers, Up sizers, or downsizers, who actually need a roof for living. Many of the buyers are actually end users, second comes the cash flow investors. Speculators are not a big part of the market here.

Is there a FOMO in real estate market?

As someone who works with buyers and sellers in Toronto’s real estate market, I’d say that the FOMO has returned to the market, and much more buyers are competing on the properties more than a couple months ago. Numbers also support that, number of sales increased by 45.6% and the number of active listings dropped by 33.6%, which puts even more pressure on the standing inventory. That being said, amid CoronaVirus fear, I forecast even higher price increases in Toronto’s housing market for the next month! That’s in the opposite direction that the stock market moves currently!
What will happen to the markets if the CoronaVirus (COVID-19) gets under control:

If the CoronaVirus gets under control in Canada, i.e, they find a cure for it, or somehow control it, the confidence will get back to the stock market. If we look at the lessons learned from SARS, we’d realize that the CoronaVirus will be controlled at some point, that’s when the markets, especially stock markets, would start rising again. In that case the money that flows to the stock sector would be a relief to the Real Estate Market. But again the FOMO might cause a minor bubble for the stocks as well. Which will eventually be corrected sooner or later after that.

But until that timeArticle Search, I think the real estate market in Toronto would be subject to higher price appreciation.

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Should You Stop Marketing During COVID-19?

As a small business owner you may be concerned about the impact of the coronavirus has on your business; your revenue, employees, and marketing funnel. Although you shouldn’t stop marketing during CONVID-19, there are many ways your marketing approach could go wrong. So here are three ways you can effectively market your small business during the coronavirus outbreak.

The Impact of Coronavirus on Small Business

As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way.

Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress.

As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.

Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel.

So does that mean you should hunker down and stop your marketing efforts for the time being? No!

The World Health Organization has declared coronavirus a global pandemic, and it’s a very uncertain time. However, I’m a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity.

Every challenge can be met with common sense, rational thought and even kindness. This is not the time for irrationality. I was watching a webinar the other day and someone said, “Worrying is like a rocking chair—it gives you something to do but it won’t get you anywhere!”

I know we are living in troubling times. The virus and how the global economy is responding to the preventative measures being placed is something that will go down in the history books.

But as business owners, there is one thing we do still have control over, and that’s the ability to be resilient and make choices that will get us through these times as best possible.

In this article, I’m sharing some ways you can address the challenge of marketing during a crisis and keep your business going.

Let’s start by looking at two of the wrong ways to approach marketing during a crisis right now:

1. Making a joke about coronavirus. A few weeks ago, it was common to see online memes and humorous marketing campaigns being shared. A Las Vegas jeweller even created a campaign to sell rings!

As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not only in poor taste, but you’ll likely drive away a good chunk of your target audience.

2. Playing on people’s fears. It’s one thing to use a sense of urgency to sell your product or service, but it’s another thing entirely to use scare tactics.

For example, don’t scare people into buying a first aid kit with a message like “Only two left! Don’t risk your family’s health!” Rather, focus on the benefit of being proactive and prepared by stocking up on medical supplies.

Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without capitalizing on their anxiety.

How to Effectively Market Your Small Business During the Coronavirus Outbreak

No matter what type of small business you have, your priority should be clearly communicating with your customers to put them at ease.

Think about what your clients need to hear from you, and how you want to position your business during this crisis.

Here are 3 ways to market your business during the coronavirus crisis:

1. Reassure everyone that you’re protecting their health. This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wear masks and gloves.

For example, WestJet shares their additional precautionary cleaning measures due to coronavirus on their website.

2. Be prepared to pivot. You need to be flexible to best serve your customers. That might mean instead of cancelling a customer conference, you change it to a virtual event.

If you are planning an upcoming workshop or event, pivot with your audience in mind. It’s possible you have already been forced to cancel or postponne, but don’t assume everyone wants the solution you’re providing.

Consider options such as making it a virtual version of the event or postponing your conference to a later date. Or some people may want ticket refunds.

Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event.

And of course, take a look at all of your contracts to ensure you’re covered before making any changes.

If you’re a service provider, create other ways to help your clients like this fitness trainer did. He offered them a way to stay fit that doesn’t involve being around a group of people in a gym.

3. Make your employees a priority too. Don’t focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them?

Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern. Or, remind them you fully encourage them to stay home if they’re feeling sick.

The more you can put your employees at ease, the better they’ll be able to support your business and your customers.

What Small Business Owners Can Learn from Coronavirus

I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff.

They’re afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you’re saying.

If your small business is being adversely affected by coronavirus, it’s also a good time to reassess your business fundamentals, including how CONVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more prepared or prevent losses?

Like everything else in life, this is a learning experience. Stay healthyFeature Articles, safe and positive.

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